The Internet has changed the way advertisers can practice. They can cut wastage by targeting particular audiences rather than those who are uninterested in various kinds of products or services. Digital marketing is a must to gain and maintain visibility on search engines.
Paid search or PPC is a popular component of digital marketing as it drives instant results. Unlike organic search, with paid search, you don’t have to wait long for traffic to start coming in to make a purchase. It is crucial to design a robust PPC campaign.
What is the meaning of a robust PPC campaign?
- Do extensive keyword research and find the most relevant ones suitable to your products and niche.
- Online keyword research tools even help to see competition or demand for specific keywords.
- Recognizing the demand helps to determine the budget. Long-tail keywords with location are low priced.
- Adding negative keywords helps to exclude some terms people seek during searches to avoid the waste of click cost.
- Create high descriptive, brief, and compelling ad copy. Remember to add CTA [call to action] as it encourages audiences to take action.
- Add an impressive landing page to your Shopify website and connect the ads.
Planning and managing a PPC campaign is a tedious task but with an automation ad, you can relax.
Facebook, Google, Instagram, etc. are popular PPC platforms. Even if they have an automated system to set ads, you need some kind of planning to get started. You can download the Shopify automation Google Ads app from promonavigator.com. It helps busy entrepreneurs to focus on their core business as the program is equipped with machine learning power.
It features Keyword planning, PPC reporting, Competitor analysis, Optimization recommendation, Account alerts, etc. Install the app, save time, and increase sales!
How to enhance Shopify PPC conversion rates?
Ensure that you have a responsive Shopify site. A responsive website works on every kind of device, so you don’t miss any opportunity of attracting potential buyers. If your website is static then there will be a huge amount of bounce rates because a hefty percentage of PPC-generated traffic leaves the moment they land at your store.
There are an extensive amount of responsive themes on Shopify among which some may be static. Therefore check if the chosen theme is compatible with every device.
The other thing to consider is the product page. It has to be clear, compelling, and clutter-free. The majorities of businesses make efforts in creating stunning landing pages but overlook their crucial product pages. Browsing and purchase decision occurs on this page. Therefore, ensure that the text is easy to understand and the fonts used are readable.
Speaking in simple language helps to convey the product details and benefits of the purchase. More product copies are not equivalent to more sales because on the internet attention span is short and how can you ignore the severe competition. Therefore keep it concise and on spot.
The visuals need to be appealing because many of the potential buyers may be purchasing the product for the first time from the internet. Photos are flat, so make sure to offer people a better angle of your products.
Add live chat, integrate reliable review sites, and offer time-limited discounts to increase sales conversion on your Shopify store.